LEGO Coupon Codes and Big Savings in the Hamleys January Sale

The Hamleys January Sale is now on, with big discounts on LEGO sets including LEGO Icons Optimus Prime and LEGO DC Wonder Woman vs The Cheetah. There's also a choice of two Hamleys LEGO coupon codes to get up to 10% off your New Year toys.

Although Christmas has been and gone, the world's oldest toy shop is putting some excitement into its 265th anniversary year. There's up to 70% off selected products across the store, with some great LEGO price cuts and a pair of discount codes you can apply at checkout.

Both codes expire on January 31st and it's likely that some of the new LEGO sets for 2025 will be in high demand. So here are all the details you'll need to get your 10% LEGO discount code on some of the hottest New Year 2025 LEGO releases before they're sold out.

LEGO in the Hamleys New Year Sale

First up, let's take a look at some of the LEGO price discounts in the Hamleys January Sale. These aren't coupon codes, they're just slashed prices - in fact, you can apply one of the voucher codes at checkout to save even more.

10% Off LEGO Icons Optimus Prime 10302

Original Price: £159.99

Sale Price: £143.99

Pieces: 1,508

Size: 35cm x 12cm x 27cm (H x W x D)

Age: 18+

Build the Autobots' inspirational leader in robot or lorry mode, with 19 articulated joints to put Optimus Prime into the perfect pose. Like a true Transformer, you can convert LEGO Optimus Prime from lorry to robot and back again, without disassembling any bricks. This makes him the perfect centrepiece for a LEGO Transformers display, as you can transform the iconic figure anytime you like to update your scene.

20% Off LEGO DREAMZzz The Sandman's Tower 71477

Original Price: £79.99

Sale Price: £63.99

Pieces: 723

Size: 47cm x 14cm x 25cm (H x W x D)

Age: 9+

Don't miss what could be your last chance to buy LEGO DREAMZzz 71477 The Sandman's Tower, as this set is soon to be retired. While this isn't a LEGO Transformers model, it's taken a leaf out of the Autobots' book. That's because the playset can be built as a fairytale tower or as a dramatic fortress, enabling different styles of play and storytelling.

25% Off LEGO DC Wonder Woman vs The Cheetah 76157

Original Price: £34.99

Sale Price: £26.24

Pieces: 371

Size: 19cm x 17cm (H x W) with 20cm radar dish

Age: 8+

We've seen rave reviews for this retired LEGO DC set, which is a must-have item if you're planning a LEGO Wonder Woman display. With a high-tech bunker on one side and a transmitter tower on the other, it's a versatile backdrop and comes with minifigures of Diana Prince, Cheetah and Maxwell Lord, as featured in 2020's Wonder Woman 1984. You can even mount Diana to the revolving radar dish, to give the illusion that she is flying through the air!

Hamleys LEGO Coupon Codes January 2025

If none of those take your fancy, remember that you can apply one of two LEGO coupon codes to your basket at checkout for a further 5-10% off. A few products are not included in this offer, but we've found these Hamleys voucher codes work on newly released 2025 LEGO sets and even on sale items!

CART5 for 5% Off All Toys

Enter CART5 on your shopping cart page to get 5% off all toys at Hamleys this January. Your basket price will update immediately showing you how much you've saved and how much is left to pay before you start the checkout process. It's a quick and easy way to check the discounted prices as you go along, just by adding items to your cart.

NEW10 for 10% Off Over £40

If you're spending more than £40, enter NEW10 instead and you'll get double the discount, for a total of 10% off the contents of your cart. Again, you can do this as you go along to see your cart value update in real-time, which is a great option if you're not sure which LEGO new releases for 2025 are included in the offer.

Terms and Conditions

As always, T&Cs apply. You can't use these Hamleys discount codes on certain LEGO sets or on gaming products. We have tested them on Hamleys January Sale items and they do work for those. Both codes expire on January 31st 2025 so if you're looking for the most popular LEGO launches of the New Year, get your order in as soon as you can.

2025 LEGO New Releases at Hamleys

There's no shortage of choice at Hamleys, with over 100 LEGO New Arrivals listed on the toy shop's website. Here's our pick of three of the best:

LEGO Harry Potter Diagon Alley Wizarding Shops 76444

Original Price: £169.99

Coupon Price: £152.99 (using NEW10)

Pieces: 2,750

Size: 14cm x 88cm x 8cm (H x W x D)

Age: 18+

A massive 2,750 pieces, 12 LEGO Microfigures and a mini Knight Bus give you so many ways to display LEGO Diagon Alley Wizarding Shops. The set itself can be built as a single row 88cm wide, a shorter two-sided street, or in five separate modules for close-up scenes.

LEGO Technic Ducati Panigale V4 S Motorcycle 42202

Original Price: £169.99

Coupon Price: £152.99 (using NEW10)

Pieces: 1,603

Size: 30cm x 15cm x 43cm (H x W x L)

Age: 18+

This LEGO Technic Ducati Motorcycle set is great for grown-ups and for growing kids with a keen interest in engineering. A realistic gearbox assembly includes a pedal lever to select three speeds (plus neutral) and a chain to drive the rear wheel. The included display stand means you won't have to prop up the finished model in order to show it off.

LEGO Friends Heartlake City Apartments and Shops 42670

Original Price: £149.99

Coupon Price: £134.99 (using NEW10)

Pieces: 2,040

Size: 31cm x 39cm x 14cm (H x W x D)

Age: 12+

Last on our list of Hamleys LEGO New Arrivals is LEGO Friends Heartlake City Apartments and Shops Set 42670. We LOVE the level of detail in this playset, which is suitable for both girls and boys. It packs in three houses, a ceramics studio, a laundromat, a bakery, seven mini-dolls, one micro-doll, three cats and a baby - and the list goes on with plenty of accessories to help set the scene. There's even a firefighter figure to rescue the cats if they climb a tree!